Wednesday 31 October 2018

3 Reasons Long Island Advertising Agencies Recommend Using Memes

By Arthur Williams


Long Island advertising agencies understand the importance of trends, no matter how long they stay relevant. This brings us to the topic of memes, which have transformed from underground jokes and humor to a worldwide language of sorts on the Internet. If you've been online, particularly social media, for any length of time, you've likely come across your fair share of memes. For business reasons, here are 3 reasons the aforementioned agencies recommend using memes.

When it comes to the upside of memes, as far as digital marketing is concerned, reach is a good place to begin. The audience that consumes memes, by large, is young. From high school students to those in their mid-to-late 30s, these individuals tend to be the most in-tune with popular culture. Memes are included in this conversation, as names like fishbat can attest. If you use this type of content in your marketing efforts, your reach will be significantly greater.

Memes can also be used on various social platforms. Anyone that's experienced in digital marketing will tell you that social media is integral, which means that your strategy should use a combination of platforms including Facebook, Twitter, and Instagram. Memes are right at home with these platforms, which means that the variety of content you can present will be greater. This is yet another reason why this type of content matters.

The fact that memes are seemingly limitless is worth noting, too. Even though many of these will fade away after a period of time, others will rise to the surface to take their place. The most popular memes tend to come and go, which can be a benefit for marketers. This provides them with a wealth of content that people know. Furthermore, it helps marketers freshen up their strategies so that they remain as effective as possible.

For those that believe that memes can't be used for Long Island advertising, this information should prove otherwise. However, it's not enough to simply post and share them. You must be creative with how they're used. By taking the time to read your audience, not to mention understand the memes that are currently trending, you'll be on your way to making your marketing efforts a little more unique than others.




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