Sunday, 21 January 2018

Why A Long Island Advertising Agency May Recognize Facebook Local

By Paula Hess


If you're a longtime Facebook user, there's a good chance that you were familiar with the Events app. What you may not know about it, though, is that it was recently relaunched as Facebook Local. What is this app all about, you may wonder? Does it have more to offer than the aforementioned Events? If you're wondering what this new mobile application brings to the table, the following information from your local Long Island advertising agency should be noted.

According to companies such as fishbat, Facebook Local offers what Event provided and then some. Not unlike Yelp, for example, you can use the app in question to learn about different locations of interest in your area. These include, but aren't limited to, restaurants and bars that your Facebook friends checked into. While this is a great function for the social butterfly inside of all of us, there is more that this particular app brings to the table.

Another reason to make note of Local - and perhaps your local fishbat Long Island advertising agency will agree - is that it serves as its own separate app. While it can be argued that it could have been included in the main Facebook app, a counterargument can be made that it would make the content too cluttered. Given the amount of information on anyone's newsfeed, it's easy to see why these entities would be broken up. Local offers location-specific information in a concise manner.

Local will be able to keep users up-to-date on upcoming events, too. With the Trending Events section, people can learn about the festivities that are set to occur in their areas. These include, but aren't limited to, concerts, fundraisers, and ribbon cutting ceremonies for local businesses. With this information in mind, Local will be able to tell people about said events, which will allow them to determine if they're worth attending.

It's clear that Facebook put major work into renovating their Events app. Its transition into Local is nothing short of remarkable, as it has been able to incorporate more features than its predecessors. As a matter of fact, it would be a mistake for those that enjoy local happenings to not utilize Local. The more that Local is developed, which it most likely will be, the more value that its users will gain from it moving forward.




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