Friday 10 April 2015

Frozen 2 & The Potential Of An Online Marketing Company

By Katie Arden


Disney has hit something of a goldmine when "Frozen" was released. It reached some of the highest levels of commercial success for the company in question, ranging from DVD purchases to overall merchandise. As a result of all of this success, mainstream or otherwise, it was only a matter of time until Disney announced a sequel. It has to be advertised well, though, and I believe that this is where an online marketing company may come into play.

Set to be released in 2018, according to a number of recent articles, "Frozen 2" will pick up where the events of the first movie left off. Those who have watched the original may wonder how a story like this could continue. After all, all of the major plot points in the story were tied up relatively well, making the concept of a sequel that much more interesting. Despite discussions of potential storylines and the like, I think that marketing must be covered in detail.

If you want to talk about the reasons why "Frozen" has seen success, attention should be brought to the marketing done by Disney. Even though "Frozen" has been out for over a year now, you can still go to a toy store, for example, and find various dolls and action figures related to the brand. It's understandable that the brand makes money, so manufacturing doesn't exactly see a conclusion. More than anything else, this has contributed to the overall success of "Frozen," as a household name.

Firms such as fishbat can boast a number of services, those related specifically to social media included. You have to keep in mind that while this service is great for interactive purposes, it's just as easy for businesses to post content for their audiences to absorb. "Frozen 2" has its own audience to appeal to, so Disney's efforts on Facebook, Twitter, and the like should match this. As long as services like these are incorporated, the value of an online marketing company will be that much stronger.

"Frozen 2," from what I have seen, can be one of the best films of the year in 2018. With that said, it remains to be seen if it'll be able to match up to the original, especially when given the fact that it is a sequel. Many of them do not quite match up to the originals; this isn't to say that it'll be the case for "Frozen 2," though. It's just a matter of how well the movie is advertised and, to a greater extent, the work that Disney puts into its creation.




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