If you're big on advertising on Facebook, then we have some good news for you. As of recently, Facebook has just announced that they are introducing cross-device reporting for their ad systems. This means you will be able to check how your Facebook ads are doing on just about any device. Before, Facebook primarily asked that you check on one source only.
People are regularly switching from one device to another. Some people will switch from their smart phone to a desktop computer before moving to a laptop, and then ending the day with a tablet. This is how the modern age of devices are working and this is just one example. There are people who are using even more devices and looking to access FaceBook and the Internet in general through them.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Advertisers want to be able to remain on top of the conversions they are getting and this is where the cross-device reporting comes into action. Advertisers are now able to check their conversions and note down which devices are getting them the most results. This can help tweak their campaigns to ensure they are getting the best possible results across all devices at the same time.
This is a great change from the days where the advertisers were just being given one number and that's it. They didn't have the ability to check different devices to see what kind of results were being obtained. This is a major change and one that should change the world of advertising for good as time goes on. The new reporting feature, which is powered by data from Facebook, will show advertisers the behavior and report the history of where customers are getting their information and how they are reacting to the advertiser's campaigns.
This type of activity is very common as people move back and forth between locations and between their devices as they interact with different sources of information. The technology is already in place for advertisers to see which device the person sees the ad, and then on which device the product purchase or conversion takes place. This can be very helpful to advertisers, as they will know better how to optimize their advertising so consumers will find them on the next device and how they can give better quality of information.
People are regularly switching from one device to another. Some people will switch from their smart phone to a desktop computer before moving to a laptop, and then ending the day with a tablet. This is how the modern age of devices are working and this is just one example. There are people who are using even more devices and looking to access FaceBook and the Internet in general through them.
FaceBook has decided to tap into this market and make the most out of this reality. They want to make the integration easier for users and ensure they don't even feel the change as they move from one device to another.
Advertisers want to be able to remain on top of the conversions they are getting and this is where the cross-device reporting comes into action. Advertisers are now able to check their conversions and note down which devices are getting them the most results. This can help tweak their campaigns to ensure they are getting the best possible results across all devices at the same time.
This is a great change from the days where the advertisers were just being given one number and that's it. They didn't have the ability to check different devices to see what kind of results were being obtained. This is a major change and one that should change the world of advertising for good as time goes on. The new reporting feature, which is powered by data from Facebook, will show advertisers the behavior and report the history of where customers are getting their information and how they are reacting to the advertiser's campaigns.
This type of activity is very common as people move back and forth between locations and between their devices as they interact with different sources of information. The technology is already in place for advertisers to see which device the person sees the ad, and then on which device the product purchase or conversion takes place. This can be very helpful to advertisers, as they will know better how to optimize their advertising so consumers will find them on the next device and how they can give better quality of information.
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