For Internet marketing companies to prove themselves on the advertising front, certain methods must be taken into account. Amongst them is video and it seems as though Twitter has taken notice of this during the past few months. Nowhere is this more apparent than in the creation of a service named, "Promoted Video." While it's still a fairly new service, there are quite a few details to go over for those who may not understand everything that it has to offer.
According to an article on TechCrunch, Promoted Video is a system from Twitter designed in order to help brands. Specifically, companies will be able to upload and distribute their video content through the Twitter network as a result of this system. It's an interesting topic, to say the least, and it is one that I am sure Internet marketing companies across the board will want to look into. After all, promising tools like these deserve attention from companies such as fishbat.
One can make the argument that this is similar to Twitter's Amplify program but what that service has done is focus on bigger companies we all recognize, from American Express to the NFL. Promoted Video, from what I have seen, is a much broader endeavor that seems to focus on a greater number of companies. This doesn't necessarily mean that bigger companies are the only ones that can use Promoted Video. To put it simply, possibilities are more open.
The report also mentioned a particular system called CPV, or Cost Per View, associated with Promoted Video. What CPV means, in essence, is that advertisers will only pay for these efforts when user engagement is seen. Not only will this allow every company to have a fair shot but it goes to show that, if Promoted Video proves to be successful, the intricacies behind it are impressive. With this in mind, the long term benefits of this particular system should not overlooked.
Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.
According to an article on TechCrunch, Promoted Video is a system from Twitter designed in order to help brands. Specifically, companies will be able to upload and distribute their video content through the Twitter network as a result of this system. It's an interesting topic, to say the least, and it is one that I am sure Internet marketing companies across the board will want to look into. After all, promising tools like these deserve attention from companies such as fishbat.
One can make the argument that this is similar to Twitter's Amplify program but what that service has done is focus on bigger companies we all recognize, from American Express to the NFL. Promoted Video, from what I have seen, is a much broader endeavor that seems to focus on a greater number of companies. This doesn't necessarily mean that bigger companies are the only ones that can use Promoted Video. To put it simply, possibilities are more open.
The report also mentioned a particular system called CPV, or Cost Per View, associated with Promoted Video. What CPV means, in essence, is that advertisers will only pay for these efforts when user engagement is seen. Not only will this allow every company to have a fair shot but it goes to show that, if Promoted Video proves to be successful, the intricacies behind it are impressive. With this in mind, the long term benefits of this particular system should not overlooked.
Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.
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