Sunday 8 December 2013

Pinterest: Can A Social Media Marketing Coach Utilize It?

By Rob Sutter


There have been many social media outlets that gained steam over the course of time and I feel as though Pinterest holds that distinction very well. Facebook and Twitter stand as some of the most commonly utilized but the truth is that Pinterest has shown so much growth over the course of time. Many sites seem to struggle with retaining users; this is not the case with this particular network. Brands can use it to become stronger, as a social media marketing coach could tell you.

Pinterest is a site that has grown so much ever since it was introduced three years ago. What I have come to notice, though, is that the growth did not actually spike until 2012. During the year, more specifically in January, the user base Pinterest had was doubled. Currently, it stands as a networking site with a high level of engagement and there seems to be a strong interest in the site amongst the female demographic, seeing as how females make up 80% of the Pinterest community.

Being able to use Pinterest for the sake of business may seem like a stretch to the general public. After all, how can a site that specializes mostly in the pinning of various graphics become a platform that can help a company expand? Well, Ione of the ways that I can see this happening is through the engagement of fans that already belong on previous network channels. By this account, one could take Facebook fans and Twitter followers alike before recommending them to their Pinterest page, which only helps the brand that much more.

It's apparent that these channels can be put to use but what about interaction to be seen later on? Pinterest can help a number of different brands as long as graphics are appropriate and prove to be pleasing to the eye. A social media marketing coach can see the potential behind this website and how important visual engagement is in the long term. As I'm sure that authorities such as S-M-M-C would be able to support as well, the addition of comments and replies to pin only helps that much more.

On the surface, Pinterest would not be seen as the best website for the sake of increasing business. However, it seems like just about any networking site can be put to use in this regard as long as there is a user base present. As stated before, Pinterest has grown tremendously over the last couple of years and it goes to show in how many people continually pin images and go about other activities, researching recipes being one such example. Isn't it clear why a social media marketing coach supports it?




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