Monday 9 December 2013

Audio Video Marketing Secrets

By Joe Burke


Audio video marketing was transformed on April 23rd, 2005. The incredible first 19-second video was published on Youtube, and from that point on, marketing online has taken a brand-new spin for the better ...

Audio Video Marketing - Jaw Dropping Stats

- 2 billion views are tape-recorded on Youtube every day.

- About twenty-four hours worth of video is being uploaded onto Youtube every moment.

* The amount of corporations using display advertisements on YouTube increased 10-fold in 2009 alone

- On the Fortune 500 list, 79 % of the 100 largest companies use Youtube, social media sites, and corporate blogs to communicate with customers.

Can we go on?

It's true most videos which might be getting uploaded are little ones playing games or recording their cat playing with string, aunt Betty's Christmas cake or the likes. But how are you able to cut out the clutter and use this medium for your businesses' achievement?

Why Use Sound Video Marketing?

You are able to setup a YouTube channel to reflect your brand and engage with others, then add your channel's URL to your web site along with other social media websites. Posting audio and/or video customer testimonials increases credibility.

If your product has any technical or difficult aspects this really is better explained with video. Show someone demonstrating how to use your product. Use video as a consumer service tool. If you are consistently asked the same questions, direct your buyer to a video that explains and answers concerns a lot more clearly.

Create interesting video recordings by asking questions and asking for your customers responses. You might take a leading 3 list and request viewers responses. An online tour of your office, or property if your a real estate agent is yet another excellent idea.

Run a contest - a great method to increase your email marketing list and attract well-qualified leads.

Podcasting is a successful way to connect and respond to your consumer base and can be either a video or merely just an MP3 audio that can be played on a mobile tool. Training and education can be given in this method as well, and is a wonderful way to deliver your message.

In early 2000 there was about 21 million blind adults in the United states. That's an enormous audience who can only process audio and would not at all benefit by means of the video marketing.

Marketing, in short, is finding a complication that people are having and providing an option to it or offering them relief from a want that they have in an efficient and convenient way for both you and them.

Modern technology is increasing at a staggering rate - mobile devices are almost everywhere and it seems like every person is using one. Millions of people use these tools to acquire information, make purchases, checked out a book, or listen to songs.

Scripting and SEO for Audio Video Marketing

Some people think you can not get backlinks from Youtube - this is not true. Those people simply haven't looked hard enough. There are spots, very small spots, where your site's URL can be placed. In order to drive traffic, you ought to place your URL someplace in your video.

Posting a video or podcast on your site, obviously, is an excellent idea. But what about SEO? This can be exactly where careful scripting comes in.

The script to your video ought to already be written out. Post the script beneath your video (keywords your attempting to optimize included). Lots of people will certainly appreciate you doing so, and it assists in optimization.

Based on federal data and published research "anywhere from 37 to 140 out of each 1,000 people in the USA have some sort of hearing loss, a large share being a minimum of 65 years old."

Frankly, that's millions of people. The baby boomer population is also aging and they will quickly be registering with that category.

Audio video marketing methods typically keep people on web sites longer, helping keep traffic after acquiring it (and also looking good for the search engines!). Utilizing optimization strategies with sound or video can help you move up in the search engines.

Be sure your business has a solid audio and/or video marketing plan, or you are going to get left behind.

Video could be the cutting edge, but you're not going to acquire a slice of the pie without it, and placing these practical tips for audio and video marketing into practice!




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