Sunday, 28 July 2013

SEO Guidelines For Beginners

By Bob Chandler


If you have a website for your business, you need to have a search engine optimization strategy in place. If a potential customer can't find you during a web search, they will go elsewhere. This why it is so important that your website is ranked as high as possible. You can achieve a higher rank with the following tips.

To improve your search engine rankings, use many variations of your keywords, including misspellings, in your meta tags. Search engine bots will be able to "read" the metatags and improve your sites search engine rankings. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as "fish tanks," "aqarium," "tank," etc.

Pay-per-click affiliate marketing and video production services and programs can be very good in increasing business. While the pay may be minimal, it is an extremely easy strategy to implement and the money can add up over time.

Try switching to writing in search engine optimization style to enhance your search results. This means that keywords should be repeated as often as you can without making the flow of the writing stilted. Since search engines evaluate the density of keywords, your site's search engine rankings should improve dramatically.

Make your site easier for search engine spiders to navigate by avoiding dynamic URLs whenever possible. The reason is because these things confuse the spiders. This is why the names of your URLs should be very meaningful. Aim to place a high-quality keyword somewhere in the URL to make it flow better.

Pages with site maps are ranked higher by search engines because they can be indexed easily. Navigation bars can make your site easier to use. When your site is not very large, you still want to have a site map to help raise your search engine rankings.

If your website includes audio and video content, you should consider including detailed transcripts. When you provide transcripts, search engines understand your audio and video content and are able to add them to search results.

If you want to improve your rankings, this article's tips are a valuable source of knowledge. Of course you want the highest ranking possible, and learning as much as you can about the optimum SEO practices will help you to succeed.




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