Saturday, 27 July 2013

How Sony's Online Marketing Has Trumped Microsoft's

By Rob Sutter


While we are kicking off E3 in a big day, the gaming public has their eyes glued to the news and I am no different. I want to see what the big three have in store for the masses and the developers, along with their publishers, are most likely going to have new announcements to make as well. However, going back to the consoles, which one seems to have online marketing in the strong way possible? After evaluation, one has to give the edge to Sony as opposed to Microsoft.

Going into this trade event, it's clear that there has been a lot of mystery concerning the Sony PlayStation 4. Some people wondered how much it would cost while others wondered what kinds of features it would have. Compared to the news about the Microsoft Xbox One, Sony would have to knock the conference out of the park. After it was all said and done, I must say that the PS4 looked like the much better option, which is something the majority of gamers will agree with.

It's hard to deny that the Xbox One has received a great deal of criticism, most of it centered on the fact that DRM would play a bigger part than ever before. For example, if you enjoy used games, then you can pretty much kiss the option goodbye. Sony has seemingly looked out for this type of audience and this is heightened by the idea of pricing as well. The Xbox One has had an announced price of $499, which is something that's been overshadowed by the much cheaper $399 PS4.

When you look at the online marketing approach of Microsoft's, I think that Sony has done a better job in that regard. Why is it that the news about the PS4 has had gamers talking in such a positive way when it seems like Microsoft has only managed to turn away potential consumers? In short, it's a matter of appeal and the gamers seem much more of that in terms of the PS4 compared to the Xbox One. I'm sure that firms along the lines of fishbat will agree that the needs of consumers typically surpass those of companies.

While I may come off as somewhat rant-like, I did not want to dislike the Xbox One from the start. I wanted Microsoft to unveil a console that could prove to be stiff competition for Sony and Nintendo but is that what we had received? After all of the news concerning the console spilled, I don't think that it will be able to reach the same kind of success that the 360 did in the past. It's a case of online marketing and that of Microsoft's has been anything but robust.




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