Sales and marketing strategies called behavioral segmentation are used in the world of manufacturing to sell products. The demographics of a target group who want, need and are likely to buy a product plays an important role. Statisticians regularly take polls, use surveys and use any other methods possible to analyze the profile of the likely customer for the goods.
This is a most useful concept. The advertising people that are promoting baby food, for one example, will not reap great benefits from marketing to people who reside in senior citizen housing. Rather, they would find success in aiming their commercials on television to young parents. Grandparents may be a corollary audience.
One basic marketing concept works on the presumption that people have needs and they must inform the correct group of people that they can fill their needs. Just as a dating service would not match an outdoors enthusiast with someone who collected fragile antiques. They may not be mutually exclusive hobbies, but, they are more likely to be than not.
There is a basic marketing concept that is based on people having needs and manufacturers fulfilling those needs. It can be likened to a dating service that matches people to each other based on what each individual is looking for. One example is school children who need supplies such as paper, books and pens. Through behavioral segmentation they would be placed in a demographic group within certain age parameters. School supplies would be marketed to parents of young children because they control the money used to purchase those supplies. They would further be aiming the advertising at female parents since they are more likely to take the kids shopping.
When it comes to toys for all age groups, the advertisements on television are aimed directly at them. The child will want the specific toy and ask the parent over and over to buy it. Teens will do likewise when it comes to computer games and gaming systems. They are especially relentless.
Most products are advertised to appeal to the people who controlling the spending money for that product. While toys are supposed to appeal to children, it is the parents who buy the toys for them. The female segment of the population would purchase beauty products. The men are the ones usually shopping for shoes for men.
There are specific demographics most often in the market for wedding related products. Happy women in love are the right group for wedding gowns, catering services and gift registries of all kinds.
Behavioral Segmentation is particularly important when trying to create interest in a new product. If it is something never seen before, they must explain to the public why they need it. This is often done by showing how it will improve the life of the consumer who buys it. When a new video game comes out, the advertisers must make it look incredibly exciting. They often appeal to the teen group by insinuating that those who own it are especially cool. The teen then convinces a parent that it is a product he or she absolutely needs. Thus, the person with the buying power is urged to buy it by that teen.
This is a most useful concept. The advertising people that are promoting baby food, for one example, will not reap great benefits from marketing to people who reside in senior citizen housing. Rather, they would find success in aiming their commercials on television to young parents. Grandparents may be a corollary audience.
One basic marketing concept works on the presumption that people have needs and they must inform the correct group of people that they can fill their needs. Just as a dating service would not match an outdoors enthusiast with someone who collected fragile antiques. They may not be mutually exclusive hobbies, but, they are more likely to be than not.
There is a basic marketing concept that is based on people having needs and manufacturers fulfilling those needs. It can be likened to a dating service that matches people to each other based on what each individual is looking for. One example is school children who need supplies such as paper, books and pens. Through behavioral segmentation they would be placed in a demographic group within certain age parameters. School supplies would be marketed to parents of young children because they control the money used to purchase those supplies. They would further be aiming the advertising at female parents since they are more likely to take the kids shopping.
When it comes to toys for all age groups, the advertisements on television are aimed directly at them. The child will want the specific toy and ask the parent over and over to buy it. Teens will do likewise when it comes to computer games and gaming systems. They are especially relentless.
Most products are advertised to appeal to the people who controlling the spending money for that product. While toys are supposed to appeal to children, it is the parents who buy the toys for them. The female segment of the population would purchase beauty products. The men are the ones usually shopping for shoes for men.
There are specific demographics most often in the market for wedding related products. Happy women in love are the right group for wedding gowns, catering services and gift registries of all kinds.
Behavioral Segmentation is particularly important when trying to create interest in a new product. If it is something never seen before, they must explain to the public why they need it. This is often done by showing how it will improve the life of the consumer who buys it. When a new video game comes out, the advertisers must make it look incredibly exciting. They often appeal to the teen group by insinuating that those who own it are especially cool. The teen then convinces a parent that it is a product he or she absolutely needs. Thus, the person with the buying power is urged to buy it by that teen.
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