Wednesday 8 May 2019

Vital Long Island SEO Details Regarding Rich Snippets

By Arthur Williams


Search engine optimization is comprised of various factors, some more obvious than others. For example, if you perform a search in Google, Bing, or some other engine entirely, you might be given results that are known as rich snippets. Perhaps you've never heard of this term. Maybe you have heard it, but don't know the details. Whatever the case may be, here are some vital details that will help you expand your SEO mindset.

Rich snippets, by definition, are search engine results that provide extra information alongside with URLs and their descriptions. For example, if you were to search for a recipe for strawberry lemonade, you might come across results that offer thumbnail images of the beverage in question. These are known as rich snippets, and it's safe to say that they matter. Reputable authorities on SEO, www.fishbat.com included, will agree.

Rich snippets can include star ratings, too. Regardless of what these ratings are attributed to, it's important to understand just how far these ratings go. Most people won't click on rich snippets if the star rating associated with them are less than three and a half. In fact, many users won't settle for anything less than a full five stars. For those that are looking to invest in rich snippet results, this is worth taking into account.

One of the benefits of rich snippets is the additional information that they provide. Let's say that you're in the market for bedsheets. You may come up with dozens of links, which will direct you to different shopping pages, but this doesn't mean that they will provide you with information at the onset. Rich snippets are more visual, which means that you'll immediately know more by looking at them. In other words, you'll be more enticed to click on them.

Rich snippets go a long way in boosting click-through rates, too. Essentially, a CTR is the percentage of times a certain site or page is accessed due to a particular link. Needless to say, when more people visit your site, the likelihood of it rising in search engine results increases. If your goal is to increase the volume of users that find your site, it makes sense to invest in and develop rich snippets, ensuring that they're seen when certain terms are searched for.




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