If you're familiar with Long Island SEO, you know how it plays into web design. Anyone that's involved in this endeavor will agree that, without smart design, higher rankings aren't likely to be seen. What should be avoided to ensure that SEO efforts prove worthwhile? With the following information in mind, hopefully you'll be able to improve your own platform so that it sees greater visibility on Google, Bing and other such sites.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
A non-responsive website won't rank well, either. For those that don't know, search engines tend to rank sites higher if they are mobile-friendly. A user should expect that if they visit a site on their computer at home, they should be able to access it just as easily on their smartphone when they're out and about. Responsiveness goes a long way, not only for the sake of user experienced but improved SEO as well.
Perhaps the most severe oversight that can be made is a lack of testing before website changes go live. If you've installed new plugins to make your site function better, it would make sense to do some tests to see how said plugins in. Let's say that they either fail to work or result in the site becoming less stable. In this situation, you'd go back to the drawing board to see what can be done differently. Without proper testing, a site's SEO may be at risk.
Creating a website isn't easy, especially for a relatively sizable company, so it should come as no surprise that there are possible missteps that can be made. By avoiding the ones detailed earlier, you will be able to have your site ranking higher. By proxy, you'll attract more users, which will do wonders for the success of your site. Not only will they inquire for more information, but they may be influenced to do business in the future.
One of the most common web design missteps, as they pertain to SEO, is the deletion of internal pages. Perhaps you're looking to tighten up your site so that there's less navigation required; this doesn't mean that the pages in question should be outright removed. If they are, redirects should be established so that users aren't led to 404 error pages. These error pages can lead to negative SEO, which companies like fishbat will tell you as well.
A non-responsive website won't rank well, either. For those that don't know, search engines tend to rank sites higher if they are mobile-friendly. A user should expect that if they visit a site on their computer at home, they should be able to access it just as easily on their smartphone when they're out and about. Responsiveness goes a long way, not only for the sake of user experienced but improved SEO as well.
Perhaps the most severe oversight that can be made is a lack of testing before website changes go live. If you've installed new plugins to make your site function better, it would make sense to do some tests to see how said plugins in. Let's say that they either fail to work or result in the site becoming less stable. In this situation, you'd go back to the drawing board to see what can be done differently. Without proper testing, a site's SEO may be at risk.
Creating a website isn't easy, especially for a relatively sizable company, so it should come as no surprise that there are possible missteps that can be made. By avoiding the ones detailed earlier, you will be able to have your site ranking higher. By proxy, you'll attract more users, which will do wonders for the success of your site. Not only will they inquire for more information, but they may be influenced to do business in the future.
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If you are interested in website design services, consult fishbat for information.
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