Are you working for an Internet marketing company or actually own one yourself? If so, chances are that you're familiar with holiday marketing. As a matter of fact, you might have created a number of successful campaigns that helped your clients receive tremendous sales during this busy time of year. With that said, it's important for newcomers to know how to get the most out of the holidays. The following do's & don'ts will help you do exactly that.
DO use your platforms as best as possible. Holiday marketing hinges on various factors, including the platforms that you have at your disposal. Instagram, for example, is ideal for companies that would like to showcase pictures of their offerings. Facebook is perhaps the most well-rounded from a B2C perspective. In order to get the most out of your marketing efforts during the holidays, use the platforms in question with care.
DON'T wait on holiday marketing. The longer that you wait - and companies such as fishbat will tell you the same - the less effective your holiday marketing campaigns will be. You don't want to be trailing behind other businesses that have already started promoting sales, products, and the like. Instead, you must get an early start. The sooner you begin, the more effective your marketing strategy will become.
DO incentivize others to do business with you. How can this be done during the holidays, you may wonder? One of the best strategies is by offering a discount on any large purchase made. You can also offer gift certificates to those that plan on purchasing certain items from your ecommerce store. What these strategies do, more than anything else, is ensure that people will do business with you during the holidays and beyond.
DON'T try to do everything on your own. Holiday marketing is expansive, meaning that you shouldn't attempt to juggle numerous responsibilities at once. Instead, delegate responsibilities so that everyone has a specialty. Everything from copywriting to email composition should be accounted for. When you're able to work well with others, your holiday marketing efforts will stand out that much more.
DO use your platforms as best as possible. Holiday marketing hinges on various factors, including the platforms that you have at your disposal. Instagram, for example, is ideal for companies that would like to showcase pictures of their offerings. Facebook is perhaps the most well-rounded from a B2C perspective. In order to get the most out of your marketing efforts during the holidays, use the platforms in question with care.
DON'T wait on holiday marketing. The longer that you wait - and companies such as fishbat will tell you the same - the less effective your holiday marketing campaigns will be. You don't want to be trailing behind other businesses that have already started promoting sales, products, and the like. Instead, you must get an early start. The sooner you begin, the more effective your marketing strategy will become.
DO incentivize others to do business with you. How can this be done during the holidays, you may wonder? One of the best strategies is by offering a discount on any large purchase made. You can also offer gift certificates to those that plan on purchasing certain items from your ecommerce store. What these strategies do, more than anything else, is ensure that people will do business with you during the holidays and beyond.
DON'T try to do everything on your own. Holiday marketing is expansive, meaning that you shouldn't attempt to juggle numerous responsibilities at once. Instead, delegate responsibilities so that everyone has a specialty. Everything from copywriting to email composition should be accounted for. When you're able to work well with others, your holiday marketing efforts will stand out that much more.
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