Wednesday, 3 May 2017

URL Shortener Do's & Don'ts By Online Marketing Companies

By Rob Sutter

When it comes to Internet advertising, there are right and wrong ways to seek success. However, if you know which tools to use, you can better your chances. Online marketing companies across the board can agree, which brings us to the topic of URL shorteners. To say that these are common would be an understatement, as they can condense URLs to more digestible lines of text. If you'd like to know how these should be used, keep the following do's & don'ts in mind.

DO use a reliable source. You may not know this, but the likes of can tell you that there are many URL shortener programs out there. This doesn't mean that they're all reliable, however, as some may yield lackluster results. You wouldn't want one of your shortened URLs to become broken, seeing as how this can be an SEO disaster for online marketing companies. Reliable sources are what you must focus on.

DON'T overlook the usefulness of extensions. Another thing to know about shorteners for URLs and links is that they come with extensions for web browsers. Whether you're a fan of Firefox, Chrome or what have you, it's important to download these tools for easier shortening. You won't have to constantly visit the same site. All you have to do is use your extension, which will shorten your desired hyperlink in no time.

DO track your results. Did you know that your URL shortener can keep track of certain results? Let's say that, for the sake of argument, that you want to see how well your shortened link performs. Fortunately, your tool will be able to keep track of how many times said link is clicked, meaning that you'll have more information to work off of in the future. This is a tremendous benefit that more people should make note of.

DON'T think that shortened links are limited. In fact, you might have seen shortened links in various forms of content. These include, but aren't limited to, YouTube videos and Facebook updates. What these links do, in theory, is help your content come across as cleaner. As a result, there's an increased chance that you'll see more engagement moving forward. To say that this is beneficial would be nothing short of an understatement.

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