Tuesday, 10 January 2017

3 Takeaways From Vine, By Long Island Advertising Agencies

By Arthur Williams


To say that the news of Vine's discontinuation came as a surprise would be something of an understatement. After all, it was such a different platform for entertainment purposes that no one thought it would go away. Long Island advertising agencies will tell you, though, that Vine made a lasting impression. As a matter of fact, here are 3 takeaways that we will be able to gain as a result of the impression in question.

As companies such as fishbat will be able to attest, Vine reaffirmed the importance of immediacy. With Vine content being limited to six-second videos, not unlike GIFs with sound, it forced content creators to think outside of the box. They focused more so on quick humor that would result in their Vines being watched over and over again. After all, content is usually best when it doesn't waste a user's time.

Vine also proved that it was capable of drawing in established stars and creating new ones. Long Island advertising agencies across the board can agree, judging by the various men and women that have used Vine. Josh Peck, for example, was quite prominent on the service. Thomas Sanders might not have become as popular as he did without Vine, either. This is one of the more underrated components that should be noted.

One could make the argument that Vine further showed that video content is paramount in the day and age we live in. Digital media has become the king, for lack of better terms, meaning that some pieces of content will be easier to digest than others. While it might go without saying, video tends to attract the largest audiences due to how easy it is to get into. It is no wonder why Vine has been able to build its own respectable following.

It's unfortunate that many people will end up forgetting about Vine. The reason for this is that it has earned its place in history as an entertainment platform. Not many social media sites have been able to keep people engaged for long periods of time. Vine might have only been around for 3 years or so, but it left nothing short of an impression. One has to wonder, though, if anything will come along to serve as a successor.




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