Wednesday, 18 May 2016

Property Marking Taken To New Level With The Virtual Tour Of Homes

By Christine Smith


As a typical TV viewer, it is common to flip from one channel to the other, hardly watching any program for long enough. It is a common phenomenon that has forced marketers, including the property marketers to rethink of their marketing strategy. TV channels are no longer selling properties as they used to just a few years ago. Today, the prospective home buyers have limited TV time, a factor that has pushed marketers to consider other ways to get to their clients. Through the virtual tour of homes, most of these challenges can be overcome easily. There are also several advantages associated with this technology to the prospective sellers.

Many outsourcing firms have been successful in providing excellent virtual tour (VT) Services. Photo editors gather enough information from the realtors and put them together in the form of a tour that would almost guide the customers inside and around the property. By doing so, the customers get the complete feel of the house and its space. If you continue to read you will see how much of an advantage Virtual Tours are to the realtors/home owners.

It is easy to share virtual homes across blogs, social media sites, and listing databases. The best VT applications, even provide HTML code for easy posting to online databases like Craigslist. The bottom line is that you will get more high-quality inquiries if you create a virtual home tour for each of your listings. Buyers are more likely to pursue a property if they have the kind of rich information that a VT conveys.

Too many real estate marketing tools feel like hard work; they are boring and time-consuming to use. However, it's easy and fun to make a VT. You don't even need a video camera. Simply fill out a few property details, upload photographs, and select your animation and music. That's it!

However, a virtual home tour can also reach buyers on a "gut feeling" level. Indeed, a tour video can quickly convey a property's "personality." Those who depend on real estate marketing tools to earn their keep can tell you that intuition, emotional reactions, and gut instincts play an important, influential role in property sales.

Technology expert Cisco has estimated that videos will represent 80 percent of Internet traffic by 2015. By creating up virtual video tours today, you will be better positioned for tomorrow's real estate marketing trends and take advantage of ever increasing the technology-savvy population.

As you can see, there are plenty of advantages to using VT videos as one of your real estate marketing tools. However, like all marketing tools, this technology can be more or less successful depending on your technique. Insist on excellent lighting. Humans are naturally drawn to light; if the property photos in your video are well-lit, you will receive more property inquiries.

Sure, having high-definition, punchy, crystal clear photographs of your lobby and dining room will help. But why not take it to a level that flat, still photographs can't do. Why not a media-rich, immersive 360-degree virtual tour that will take that buying process to a whole new level. Especially needed during that brief period when your prospects are trying to decide whether to buy a house from your competitor of from your company.




About the Author:



No comments:

Post a Comment