Monday 4 April 2016

Branding By Way Of Virtual Tour Of Homes

By Linda Rogers


A full 360-degree view of a given room is vital to the sale of a property. The consumer can almost feel as if they're standing in it. They could look up to the ceiling or down to the floor and throughout the space or zoom in and out, giving them the ability to key in on parts they so desire. A virtual tour of homes is different from photos which happen to be stitched together.

It is these high-resolution virtual tours that provide the best results for anyone, both vendors and consumers. Different markets and industries have understood just how necessary they are to reach their potential clients, from resorts to museums and universities. On the other hand there are builders and architects, interior designers and more using them to showcase their skills and their products.

In addition to all that it can also be used on a website. An interface of Google maps can also be integrated so that viewers are capable of accessing them by area. People have to start thinking the way consumers think, regardless of the lines of work they may be in. What's more is that these tours can also include specific one-way links or audio scripts, and much more to really get the message across to the potential client.

Any viewer that has the opportunity to view a virtual tour can become a customer. This can be in the real estate industry, a successful sales transaction. However, with regards to architects, they can use this tool in order to display their own portfolios on their websites. Like this, potential customers can gain a great deal of insight on the work that they do.

There are so many excellent professionals around that can help consumers get the optimum deal and still manage to get their message across. Unfortunately, there are also those on the other side of the fence that don't provide the best work. Therefore, it's important to review their portfolios before mandating anyone for the job. It's vital that the finished product is clear and sharp, not fuzzy or pixelated. The lighting has to be ideal, and this can be tricky.

Also, before hiring anyone, know that some people are just not as skilled to provide the product one is aiming for. It's important to discuss the complete view of a property, including ceilings and floors. There are some in the industry that just can't or don't do that, and it will take away from the feeling of being in the particular space.

Real estate agents that know the industry use these virtual tours on every single listing. Unfortunately, there are those that don't understand how valuable this is. Moreover, some of them choose to use them only after the fact of it being listed, or if there isn't much movement on the property. In that case, their customers are losing out on potential buyers in a very big way.

That said, should be used by real estate agents in every single property listing. However, it should also be used by every single homeowner who is trying to sell their property on their own. Today it's a whole different market, and potential buyers are extremely busy. There's only one way to reach them and physically lure them into your home, and that's done digitally.




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