Wednesday, 10 June 2015

Long Island Advertising Agencies & The Benefits Of Twitch

By Robbie Sutter


If you're someone who considers themselves a gamer, chances are that you already know about Twitch.tv. Brought to the forefront in 2011, this live video streaming platform has grabbed the attention of a massive audience, not only in relation to gaming but sports and entertainment as a whole. Of course, you may be curious about how businesses can take advantage of such a platform. I am of the opinion that a number of Long Island advertising agencies have the potential to use it.

You have to consider that Twitch.tv has been part of some history as of late. Last year, the well-known ecommerce platform known as Amazon purchased the aforementioned website for a sizable $970 million. To say that this has put certain plans into motion would be an understatement. However, even with this endeavor carried out, it's not like the site's popularity has taken a hit. If anything, one can make the argument that it has only grown.

I am, of course, talking about the content itself and the individuals behind it. As a gamer, I have taken to watching speedrunners, as these individuals have taken older and newer titles alike, finding new strategies to complete them in the shortest times possible. I have seen the likes of "Super Mario 64" and "The Legend of Zelda: Ocarina of Time" completed in the time it would take an average gamer to complete single levels or dungeons. It was impressive, to say the least.

Even though Twitch.tv is a platform with a tremendous degree of potential, a certain level of care is needed by any Long Island advertising agency that wishes to utilize it. To start off, companies the likes of fishbat will tell you that a particular audience must be considered. Suffice it to say, this will determine the type of content that is made, and just how much is put out on a regular basis. Even though gaming and sports are two of the main interests associated with this platform, they are not the only ones.

Without question, Long Island advertising agencies know that adapting to the times is crucial. This is especially true when you consider the litany of websites that exist, some gaining greater traction than others. Twitch.tv is most definitely a popular subject, especially amongst those who are into entertainment. Make sure that you know what content to create, based on the audience you're looking to target, and it won't be long until you start to see engagement.




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