Monday, 9 February 2015

The Top Digital Marketing Strategies

By Beryl Dalton


Because of the internet being one of the biggest necessities of humans today, it is actually possible to see people on the internet at every hour. Of course businesses would definitely take advantage of that by making their internet presence be felt to those who are online. If one is a digital marketer, then he would definitely be familiar with these digital marketing strategies that are proven to be effective for any business.

Of course the very crucial tool for an online campaign would be a company website because all of the important information can be found here. Now one does not really need a very grand website but just a basic one with some descriptions, pictures, videos, and contact information. Now the best thing about this generation today is that coding is no longer necessary because there are online site makers that will make great websites.

The next thing that one has to do would be to invade the social media channels. The very first thing to invade would of course be Facebook because everyone is on Facebook. One Facebook like page can garner thousands of views from people all over the world for absolutely free.

Some tips on how to create a Facebook like page would be to just keep it nice and simple. The Facebook page is not there to be a substitute for the website but a complement which will lead the people to the website. The like page should have just some announcements or just some information about new products that would lead to the actual website.

Of course when the Facebook campaign is done, then the next step would be to launch an attack on Twitter when that is done. The great thing about Twitter is that Twitter is a great avenue to be able to send out some short messages. So if one would want to put up some ads and engaging messages, then Twitter should be used.

Of course then one would go for the traditional email marketing which is great for corporate people. Since corporate people are always checking their emails, then partnering businesses can send some interesting things about the company through email. This is very effective with these people because seeing a lot of interactive mail will actually garner a lot of loyal customers.

Now one can use email marketing platforms such as Mailchimp and such in order to design the emails and make them look great. Now this can be used as invitations for events or corporate parties so that one does not need to spend on invitation mail cards. Of course this type of email can also be used to send some articles that are great to read.

So for those who would want to invade the online world, these strategies are actually very great to do that. A place wherein digital marketing is actually booming is none other than the city of Honolulu, HI since people there use their Androids and iPhones very often. Of course online campaigns are very prevalent in places where people are online almost every time of the day.




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