Tuesday, 16 December 2014

How To Design Better Apps For Your Business, Save Time Building Them, And Make More Money From Them

By Alex Fishers


The fastest and most convenient method for small to medium size companies to make their custom-made mobile apps is to discover a device that permits them to utilize tested app structure platform. They permit one to develop stunning mobile apps and mobile internet sites without having to understand complicated coding and html5 language. In addition, they should be offered with 100% guarantee.

If you choose to build your mobile app making use of these tools, make certain that the device will permit you to choose a variety of design templates, for instance if you are constructing mobile apps for dining establishments or mobile apps for fitness centers, for legal representatives, real estate representatives and loan brokers, there are design templates that help with and accelerate the mobile app development. Make sure that the tools permits you to quickly develop, modify and manage your mobile app online and that the procedure does not take days to finish but can be done in hours utilizing a drag-and-drop menu.

Another tool to look for when building your mobile app for your company is a management system that enables the creation of gorgeous app design, professionalization, and performance throughout a broad variety of mobile device platforms such as Apple, Android, Windows and Blackberry. These management software make the app design and upgrades easy to do.

When deciding which mobile app development service you want to use, make sure that it provides with a scalable and reliable mobile app cloud hosting that uses the latest in data hosting technology with preferably 99.9% uptime for your mobile apps. The data encryption technology and data backups should be the latest in the market. Data backup should be performed daily, weekly, and monthly to ensure your data is never lost while using the service.

To save money you should consider creating your own company app instead of hiring an app design specialist, so you want to ensure that the free service you are about to uss gives you the help and tutorial needed for each step of the way, from design, development to publishing. Also make sure that the service provides hundreds of tutorial posts that record every part of developing an app with the 3rd platform. Also ensure that the service provides live webinars on how to develop stunning mobile apps.

When using a 3rd party app design tool, you want to have the assurance that the online tool you are using to build your business mobile app offers all the latest features that will allow the app users, your customers to use the app to its full potential. These features should include: food ordering, shopping cart, loyalty programs, 3rd party integration, push notifications, GPS directions, one touch calling, tell-a-friend feature for maximum exposure, reservations, news feed, podcasts, video integration, event listing and attendance, custom email forms, email photo feature, native image gallery, fan wall, GPS coupons, tip calculator, sports stats, mailing list, and more.

And the most important feature that you want your app to have is push notifications that will allow you to send messages directly to your customers smart phones to inform customers on business events and specials, update customers on new app content, send special offers and coupons, and send actionable messages. These push notes should be included free and be unlimited in number. These push notes should encourage your clients to visit your place of business more often. The service should also allow you to send geo-location enabled messages.

Finally, what you should to look for when developing your own app is a solid analytics function. The analytics should give you al the app insights from the number of app downloads, to when your users utilize your app, which platform is the most popular (Apple or Android), and which tabs or pages are most visited. In addition, the platform you use to develop your company app must enable you to track dollars from products sold, dollars from food orders, manage scheduled consultations, and lastly to understand your app's ROI.



A few words on Mobile Marketing

Easily, the hottest trend in any kind of technical marketing today, mobile marketing is something you need to know about. With so many people that are seemingly unable to put down their cell phones even for a second, it only makes sense to capitalize on the opportunity to market to them on these favorite devices.

Only add telephone numbers from customers choosing to receive messages to build your mobile marketing database carefully. If you add telephone numbers of customers who have not elected to receive mobile marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.

Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.

Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.

Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn't enough for today's audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.

Take the tips that you have learned through this article and apply them to your marketing plan. Your business is sure to benefit from the time and the energy that you put into your mobile marketing campaign. Keep with your plan and you are sure to see the results you seek.




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