Monday, 2 June 2014

Facebook Engagement & 3 Tips Courtesy Of An Online Marketing Firm

By Robbie Sutter


If businesses want to be able to reach the highest of heights, it's likely that they will want to turn to Facebook. However, signing up for an account isn't enough; companies have to be able to engage their audiences on the site. However, with news, regarding cuts in organic reach, coming to the surface, are there ways in which engagement on Facebook can still happen? Any online marketing firm can attest to this and here are 3 methods that can work in order to highlight this point.

1. You may be curious as to which aspects of certain posts Facebook emphasizes the most. Likes, comments, and shares are especially crucial, so when a certain post is able to draw in hundreds of these, it goes without saying that Facebook will take notice. When a post featuring an infographic is able to elicit several comments during the course of an hour, it will be recognized by Facebook. However, in order for this to happen, companies must post strong content on a consistent basis.

2. Make sure that you share only what your audience would like to see. Ideally, you are going to want to showcase posts and stories that users will either find interesting or entertaining. If you'd like to understand the specifics behind this, it's not out of the question to hire an online marketing firm to assist on the matter. In fact, firms such as fishbat will be able to both help you create strong posts and schedule them so that they are released at a strong pace.

3. If you have the ability, as well as the resources, try to host a weekly contest for fans to become engaged in. This works especially well for companies that offer tangible goods like clothing. In any event, there is a level of popularity to consider when it comes to contests that allow for one fan a week to be showcased on a company's Facebook page. This is where publicity can come into play, which is an appealing prospect that any online marketing firm can offer.

I hope that these tips will be able to help you better understand why it is that engagement on Facebook, even now, is such an important point to mention. When it comes to the greatest social media platforms for business use, it's clear that Facebook stands out. With the news of Facebook's organic reach coming to the surface, though, does this necessarily mean that the website shouldn't be used at all? If anything, this only means that smarter methods have to be implemented in the long term.




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