Monday, 18 November 2013

Great Tips For Successful Mobile Marketing Campaigns

By Stavros Georgiadis


When you use mobile marketing, you are allowing your adds to reach a brand new audience and introduce them to your products/services. Just about everyone owns some sort of mobile or other connected devices such as tablets.

Work to understand your customers. If you don't know what your customers want, find out! You will not be able to generate any sales if your products do not correspond to what your customers need. In order to be successful, you need to do your homework and know all that you can about them.

Mobile marketing messages should be clear and brief. Attention spans are short, so use a short message which includes your company's name.

When you consider what to include on your mobile page, remember that it's important to say as much as you can with as little copy as possible. Long articles and pages that were written to add more keywords in are ineffective. With mobile marketing, make your content worthwhile but not too wordy.

One of the most effective ways to raise profits is to do mobile marketing. Nowadays, many people use their phones for downloading apps or browsing social networking sites. Both of these serve as excellent mediums for marketing your business. Marketing is about bringing what you have to offer to a place where customers can see it.

A home base is essential for your standalone mobile platform. You should use your mobile abilities to communicate with new and existing customers to entice them to come to your home base. Your entire business model shouldn't be based on mobile marketing.

No customer base every really changes unless the entire market dictates the change, but remember that mobile customers can come or go due to influences outside of your market. If you want to remain competitive, you must make sure you are offering the most current in terms of technology.

If you have a social network page for your business, link to it on your main business webpage. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.

On the mobile landing page, try out A/B testing. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Proceed to move forward using the most successful one.

Have maps and directions on your mobile website to make it more mobile friendly. When people are on the road, they usually have their mobile phones. That is when they might access a map. Look into the best ways to allow for easy access to you. Verify that your maps translate well on mobile units. Adding a direct link from your site to Google maps can be very helpful.

If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. If SMS is used irresponsibly, it can be detrimental because of the integrated ties that mobile device release systems use. It can feel very intrusive. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. Honesty can make your brand more trustworthy.Mobile marketing is a growing trend. As more consumers use these devices, more businesses will tap into the market. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. Learn how to effectively reach your customers, and blow by the competition, with the tips you learn here. Have fun!




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